NEW YORK (TheStreet) --Shares of LiveDeal Inc. are gaining by 7% to $3.36 on heavy volume in mid-morning trading on Friday, after the specialized online marketing solutions provider said its products will now be featured on Amazon.com . "Offering LiveDeal products on Amazon provides the company with a variety of advantages. Not the least of these includes expanding our exposure to the more than 700 million Amazon users who now have access to LiveDeal's offerings, as well as the fact that there are no additional costs to the company to gain this access," LiveDeal CEO Jon Isaac said in a statement. So far today, 1.16 million shares of LiveDeal have exchanged hands as compared to its average daily volume of 537,000 shares. "We anticipate that this initiative will help continue to strengthen the bond we have created with LiveDeal customers, while increasing revenue and enhancing shareholder value," Issac continued. Separately, TheStreet Ratings team rates LIVEDEAL INC as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation: "We rate LIVEDEAL INC (LIVE) a SELL. This is driven by a number of negative factors, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, weak operating cash flow and generally disappointing historical performance in the stock itself." Highlights from the analysis by TheStreet Ratings Team goes as follows: The company, on the basis of change in net income from the same quarter one year ago, has significantly underperformed when compared to that of the S&P 500 and the Internet Software & Services industry. The net income has significantly decreased by 1112.5% when compared to the same quarter one year ago, falling from -$0.41 million to -$4.95 million. Net operating cash flow has significantly decreased to -$1.30 million or 436.21% when compared to the same quarter last year. In addition, when comparing to the industry average, the firm's growth rate is much lower. Despite any intermediate fluctuations, we have only bad news to report on this stock's performance over the last year: it has tumbled by 60.14%, worse than the S&P 500's performance. Consistent with the plunge in the stock price, the company's earnings per share are down 725.00% compared to the year-earlier quarter. Naturally, the overall market trend is bound to be a significant factor. However, in one sense, the stock's sharp decline last year is a positive for future investors, making it cheaper (in proportion to its earnings over the past year) than most other stocks in its industry. But due to other concerns, we feel the stock is still not a good buy right now. The company's current return on equity greatly increased when compared to its ROE from the same quarter one year prior. This is a signal of significant strength within the corporation. Compared to other companies in the Internet Software & Services industry and the overall market, LIVEDEAL INC's return on equity significantly trails that of both the industry average and the S&P 500. 40.43% is the gross profit margin for LIVEDEAL INC which we consider to be strong. Despite the high profit margin, it has decreased significantly from the same period last year. Despite the mixed results of the gross profit margin, LIVE's net profit margin of -61.78% significantly underperformed when compared to the industry average. You can view the full analysis from the report here: LIVE Ratings Report Must Read: Warren Buffett's Top 25 Stocks for 2015
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