NEW YORK (TheStreet) -- Shares of Google are declining, lower by 0.16% to $506.10 in pre-market trading on Friday, after Forrester Research said the company could begin selling auto insurance in the U.S. through a comparison shopping site, which would also allow users to buy policies, according to the Wall Street Journal. An analyst at Forrester Research wrote in a blog post yesterday that an entity called Google Compare Auto Insurance Services is licensed to sell insurance in 26 states, the Journal reports. The entity is authorized to sell policies in at least one state for six insurers including MetLife , Mercury, and Viking Insurance of Wisconsin, the Journal added. Exclusive Report: Jim Cramer's Best Stocks for 2015 STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more. Also, an executive of Google won the rights to sell insurance through Google Compare and San Francisco auto-insurance comparison site CoverHound, suggesting the two companies are collaborating, the Journal noted. Separately, TheStreet Ratings team rates GOOGLE INC as a Buy with a ratings score of B+. TheStreet Ratings Team has this to say about their recommendation: "We rate GOOGLE INC (GOOGL) a BUY. This is driven by a few notable strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income." Highlights from the analysis by TheStreet Ratings Team goes as follows: Despite its growing revenue, the company underperformed as compared with the industry average of 28.8%. Since the same quarter one year prior, revenues rose by 20.1%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share. GOOGL's debt-to-equity ratio is very low at 0.05 and is currently below that of the industry average, implying that there has been very successful management of debt levels. Along with this, the company maintains a quick ratio of 4.03, which clearly demonstrates the ability to cover short-term cash needs. Net operating cash flow has increased to $5,994.00 million or 17.92% when compared to the same quarter last year. Despite an increase in cash flow, GOOGLE INC's average is still marginally south of the industry average growth rate of 26.49%. GOOGLE INC has experienced a steep decline in earnings per share in the most recent quarter in comparison to its performance from the same quarter a year ago. This company has reported somewhat volatile earnings recently. But, we feel it is poised for EPS growth in the coming year. During the past fiscal year, GOOGLE INC increased its bottom line by earning $37.91 versus $32.47 in the prior year. This year, the market expects an improvement in earnings ($51.55 versus $37.91). You can view the full analysis from the report here: GOOGL Ratings Report STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.
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