NEW YORK (TheStreet) -- Shares of Acxiom are rising, up 1.07% to $19.79 in afternoon trading Thursday, following the company's expanded global data partnership with social media company Twitter . Under the agreement Acxiom will supplement Twitter's current targeting capabilities for advertising by providing 135 audience categories. Advertisers will be able to select an audience category to find a group of users on Twitter throughout different industries. The audience categories are compiled using various data including users' behavior, life stages, demographics and household information. Little Rock, AR-based Acxiom is an enterprise data, analytics and software-as-a-service company, operating in three segments: marketing and data services, IT infrastructure management, and other services. Separately, TheStreet Ratings team rates ACXIOM CORP as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation: "We rate ACXIOM CORP (ACXM) a HOLD. The primary factors that have impacted our rating are mixed, some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. Among the primary strengths of the company is its solid financial position based on a variety of debt and liquidity measures that we have evaluated. At the same time, however, we also find weaknesses including deteriorating net income, disappointing return on equity and poor profit margins." Highlights from the analysis by TheStreet Ratings Team goes as follows: The current debt-to-equity ratio, 0.43, is low and is below the industry average, implying that there has been successful management of debt levels. Along with the favorable debt-to-equity ratio, the company maintains an adequate quick ratio of 1.34, which illustrates the ability to avoid short-term cash problems. Despite the weak revenue results, ACXM has outperformed against the industry average of 19.9%. Since the same quarter one year prior, revenues slightly dropped by 3.1%. Weakness in the company's revenue seems to have hurt the bottom line, decreasing earnings per share. ACXIOM CORP has experienced a steep decline in earnings per share in the most recent quarter in comparison to its performance from the same quarter a year ago. The company has reported a trend of declining earnings per share over the past two years. However, the consensus estimate suggests that this trend should reverse in the coming year. During the past fiscal year, ACXIOM CORP reported lower earnings of $0.10 versus $0.75 in the prior year. This year, the market expects an improvement in earnings ($0.76 versus $0.10). The gross profit margin for ACXIOM CORP is currently lower than what is desirable, coming in at 33.02%. It has decreased from the same quarter the previous year. Along with this, the net profit margin of 1.59% significantly trails the industry average. Net operating cash flow has decreased to $42.80 million or 32.87% when compared to the same quarter last year. In addition, when comparing the cash generation rate to the industry average, the firm's growth is significantly lower. You can view the full analysis from the report here: ACXM Ratings Report
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